How Financial Institutions Can Build Lifetime Loyalty Before Graduation
For financial institutions, the “Student” segment has traditionally been a high-volume, low-margin game. You offer a free checking…
From Sips to Subs: Using Scholarships for CPG Product Launches
In the crowded CPG (Consumer Packaged Goods) landscape, launching a new product—whether it’s a functional nootropic beverage, a…
The Agency Guide to Diversifying Media Spend for Gen Z Brands
For media agencies, 2026 has brought a challenging reality: The “Standard Deck” is no longer enough. When an…
Why Your Gen Z CAC is Skyrocketing (And How to Lower It in 2026)
If your marketing dashboard looks a little “redder” than it did two years ago, you aren’t alone. For…
Beyond the Cookie: How Scholarships Solve the 1st-Party Data Crisis
The digital marketing landscape is currently facing a “perfect storm.” Between the depreciation of third-party cookies, the tightening…
Unlocking Gen Z’s Kitchen: Meal Prep Habits and What They Mean for Your Brand
Ever scrolled through endless reports, feeling like you’re deciphering ancient runes to understand the ever-elusive Gen Z? Forget…
How Brands Can Gain Consumer Insights and Loyalty Through Scholarships
Many brands see scholarships as a form of goodwill, but they can be so much more. By hosting…
The Power of Data-Driven Scholarship Marketing
The scholarship landscape is very competitive and reaching the right students with the right message is critical. But…
Emerging B2B Marketing Trends to Watch for in 2025 (And How to Win!)
At ScholarshipOwl, we’ve seen firsthand how quickly the B2B landscape shifts. 2025 is shaping up to be a…
Stop Chasing Likes, Start Winning Students: How Data Can Supercharge Your Scholarship Campaigns
Let’s be honest, we all love a good number. Thousands of followers, millions of views – it’s tempting…